Fashion trends don’t just emerge out of thin air — they’re created due to consumer demand. The clothes that populate the market are typically produced in alignment with the needs of women. For instance, plus-size clothing became essential once the public expressed the need for body inclusivity in fashion. Most recently, smart clothes were also created to address people’s health and wellness concerns. And one of the recent trends in smart clothing even combats skin aging. So with that in mind, here’s what you need to know about this latest, innovative trend.
Fashion brands are investing in smart technology
We have smartphones, smart TVs, and now, there’s smart clothing, too. These clothes were initially targeted at those in the sports, healthcare and fitness industries, as well as the military. Experts forecast that smart clothes will reach the mainstream by 2030 and the industry will be worth as much as $4 billion because of all the amazing benefits they offer. Fashion brands have been using different kinds of technologies, such as electronic textiles, haptics, and even artificial intelligence to produce clothes that can boost overall health and fitness levels.
Smart clothes definitely take fashion to another level because of the superb textiles that are produced. A collaboration between the Swiss sports brand Oslo and architect Zaha Hadid featured sportswear with ceramic and yarn textiles that can keep your temperature up to 3°C warmer, even during harsh Scandinavian winters. Meanwhile, Under Armour’s Athlete Recovery Sleepwear line has a bioceramic print that absorbs your natural heat to reflect infrared light, which can boost your body’s recovery process.
The anti-aging industry is also becoming a part of the trend
It’s no coincidence that fashion brands are integrating smart clothing with another popular trend in the market: anti-aging skincare. The global market for anti-aging products is estimated to be valued at $53 billion by the end of this year. These skincare products are growing in popularity, especially as more millennials and baby boomers are focusing on keeping their skin looking more youthful.
Nowadays, anti-aging skincare products rely heavily on developing retinoid science and peptide technology, which supports skin cell turnover. Clinical studies have pointed to these active ingredients as a stimulus in creating smoother, firmer, and more supple skin. Next to retinoids and peptides, serums and moisturizers with vitamin C are becoming increasingly popular because this specific antioxidant can reverse the aging process caused by free radicals. Of course, collagen is another superstar ingredient increasing in popularity because it is the protein that’s responsible for keeping your skin firm and soft.
The anti-aging and smart clothing trends have become one
When you put together these two trends, you get a superb fashion product. Buki, a tech company that designs apparel, has manufactured a collection of clothes infused with collagen. The apparel was made with Kinoki-3.0TM and Japanese fiber technology so that your skin can benefit from its skin softening and UV protection properties. In addition, Monsoon Blooms has created clothes that were dyed with Ayurvedic medicinal herbs. Some of these herbs include fenugreek, which is rich in vitamin C, as well as the antioxidant-rich turmeric.
Anti-aging is definitely all about prevention. Through these smart clothes, anti-aging can become a more consistent and attainable aspect of your daily routine.